A Search Engine Friendly web site needs traffic to gain higher rankings in the Internet’s most popular search engines. Online Advertising is necessary in order to achieve the preliminary traffic that you want to gain momentum in the Internet Marketplace. Without an advertising campaign, your company website is just another web page buried in the clutter of the web. The great thing about online advertising and marketing is that it is so affordable and inexpensive as compared to print and traditional ways of promoting your business.

First, let us deal with the free ways of promoting your website since it is also very effective and at the same time only costs you time and effort to do.

Here’s the list of tasks a new business website owner should do:

• Site Submission to the Major Search Engines
• Link your website to Free Linking Services
• Include your website in Web Directories
• Promote in the Free Internet Classifieds
• Post your Website in relevant Forums and Groups
• Register your business in Free Localized Search
• Exchange Links with your business associates
• Send to your E-Mail List and grow the list
• Join and promote in Free Social Networking websites
• Some Traditional Methods we sometimes forget!
  • Say your Web Site Address in your Voice Mail
  • Be sure to include in your business card
  • Include in your Promotional Materials
  • Always include your website link in your e-mails
    
  • Ask to include your site in the Yellow Pages

Second, a business owner should prepare for the Paid Advertising Strategies to implement in order to grow their online enterprise. This should not be done with haste, but, with careful thought and planning for the actions to take.

Here are the steps to take in order to achieve success in Paid Online Advertising:

• In-depth Research of your industry and competitors
• Formulate your own Custom Marketing Strategy
• Set an Advertising Campaign Budget
• Measure and Evaluate the Outcome
• Decide to revise or continue your strategy

Finally, when you have completed the previous steps you can dive into the paid online advertising services. Take note that there are tasks you need to continue to do at certain frequencies, for example, submitting your website to the major search engines. In my opinion, there is no single “magic bullet” to advertising online. However, our focus is to achieve a good rank and position in the Search Results of the major search engines. In my experience, the higher the traffic equates to more traffic converted to sales. Higher traffic is achieved by having good search engine rank and position. If your business used the right keywords (Comparison and Buying) for which your business is found by the consumer, then, the better your sales conversion rate will be.

Where will my Site Traffic coming from?

Most of the Internet Traffic starts from the major search engines. Over 80% of web surfers use search engines and in the United States the recent statistics show a rate of 1 out of 3. The top three major search engines are Google.com, Yahoo.com, and MSN.com. Most of your website’s visitors will most likely be delivered by one them.

Who should I pay for advertising?

• Google.com – The Google AdWords advertising program is an effective way to deliver targeted traffic to your website with the use of your own keywords. This involves keyword selection and bidding, plus, the payment for your sponsor ad placement. All in all, you pay for the clicks to your textual or banner advertisement.

• Yahoo.com – Get top search advertising placement with Pay-per-Click.
  
• MSN.com – Provides Search and Placement advertising services throughout their network sites.
  
• Shopping and Auction Websites – We highly recommend for the e-Commerce site owners and sellers to sell their products in the most popular shopping websites. The good reason for this is to get more exposure of your products and attain name recognition for your company. Plus, when a buyer makes their purchase from you and you delivered the goods that satisfy the buyer, it is highly probable that they will shop your website the next time they buy.
  • Ebay.com
  • Amazon.com
  • Shop.com
  • Buy.com
  • Shopzilla.com
• Localized Search Websites and Services
  • WowCity.com – Interactive Yellow Pages and Free Business Web Pages for Small Local Businesses.

Consult with our Online Marketing Specialists and get a custom approach and strategy to successfully advertise your business online.